Contractor SEO — NEWContractor SEO that turns rankings into booked jobsLow-competition trade terms, local visibility, and the AI-answer layer — the full flat-fee playbook.Roofing SEOSEO for roofers: outrank the lead sellers, own the demand1,000–10,000 monthly searches, low competition (GKP 2026) vs $228 paid leads. The math and the plan.HVAC SEOHVAC SEO that’s ready before the heat wave hitsRank before the +266%/+594% seasonal surges. The calendar that wins the busy season.Plumber SEOPlumber SEO: whoever ranks first gets the burst pipeMap-pack strategy, emergency-intent pages, and the “why is my...” AEO layer.Garage doorsGarage door marketing built for same-day repair demandAn urgency trade with almost no specialized agencies. Two funnels, one uncontested niche.RemodelingRemodeling marketing for long sales cycles and big ticketsPortfolio-first websites, cost-guide AEO magnets, and measurement across months-long decisions.ChatGPT Ads — NEWChatGPT now sells ads — the early-mover playbook for the tradesSelf-serve since May 2026: CPC, no minimum spend, live in the US & Canada. How paid placements pair with AEO/GEO.RoofingRoofing marketing that turns storm season into booked estimatesRoofing marketing built around booked estimates: Google Ads, LSA, websites, reviews, and AI search visibility.…
HVACHVAC marketing built for the busy-season swingHVAC marketing with 2026 benchmarks: $127-$129 search CPLs, $51 LSA leads, seasonality timing, and AI search v…
PlumbingMarketing for plumbers: whoever answers first winsPlumber marketing with 2026 data: $129 search CPLs, $57 LSA leads, 180K monthly 'plumber near me' searches. Wi…
ElectricalElectrician marketing: the best-kept secret in home services advertisingElectrician marketing with 2026 benchmarks: $39 LSA leads (cheapest of any trade), $94 search CPLs, and campai…
Windows & DoorsWindow & door marketing built for $10,000 ticketsMarketing for window and door installers: $200 search CPLs, $8K-$15K job values, quote-funnel websites, and ex…
BenchmarksWhat Google Ads costs home service businesses in 2026, by tradeGoogle Ads benchmarks by trade for 2026: CPCs, conversion rates, and cost per lead for roofing, HVAC, plumbing…
Cost guideGoogle Ads for roofers: what it really costs in 2026What Google Ads costs roofers in 2026: $10.70 CPCs, $228 average CPLs, $94-$170 well-run range, and the 5 leve…
BenchmarksLocal Services Ads: cost per lead by trade in 2026LSA cost per lead in 2026: $39 electrical, $51 HVAC, $57 plumbing, $71-$162 roofing. Booking rates, ROAS, and …
Honest reviewAre Angi leads worth it? The 2026 math, honestlyAngi/HomeAdvisor leads in 2026: $15-$120+ per shared lead, 3-8 contractors per lead, 10-20% close rates, $1,00…
ComparisonThumbtack vs Angi vs Google LSA: compare cost per booked job, not per leadThe comparison that matters: cost per booked job. Thumbtack $25-$75 shared leads, Angi $15-$120, Google LSA $5…
PlaybookHow to get roofing leads: 7 channels ranked by cost per booked jobHow roofers get leads in 2026, ranked by cost per booked job: LSA, Google Ads, reviews, AI visibility, referra…
AI searchHomeowners are asking ChatGPT who to hire. Are you the answer?45% of homeowners use AI to find contractors (up from 6%). 87% of contractors are invisible in AI answers. How…
Budget guideHow much should a home service business spend on marketing?The 5-7% revenue rule, what it buys at 2026 lead costs, and budget examples for $500K, $1M, and $3M home servi…
SeasonalityThe home services advertising calendar: when demand actually spikesHVAC searches spike 266% into summer, heating 594% in fall, roof repair +24% in September. The seasonality cal…
WebsitesYour website is your best salesperson — or your most expensive leakUp to half of local contractors have weak or no website while 62% of homeowners search online first. The conve…
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